Production Philosophy
modern camera crane on dolly & track
The RCA camera pictured left (circa 1963) weighed 200kg.
Check out the lighting grid. Giant incandescent globes, about 15KVA.
They burned ~30 hours, hot as hell, and turned orange in a hurry.
The point of discussing this is to emphasize an important principle of modern digital video production, music recording and live shows.
Not much has changed.
To get a smooth, steady dolly shot, you still need heavy grip stuff or a fabulously accurate remote-control Looma crane. Concert lighting is heavy and hot. Recording and mixing work best in a big room with baffles, amp chambers, large diaphram mics, precise Neve EQ.
We employ professionals whose expertise was acquired over many years of experience. We pay premium rates for studio facilities.
So, if you're offered a production deal, it's in recognition of commercial potential. We can't guarantee a hit record. But we will gamble big time on your success and do everything in our power to make it happen.
